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1. Founder

Alexandra Marcoin founded Elixir Consulting in 2015 after more than 15 years of professional experience with companies that are leaders in their fields, such as Bain & Company, PepsiCo, L’Oréal, PayPal and Migros-LeShop.  Fluent in French and English, she has held various positions as an expert and manager in different countries including Switzerland, France, Germany and the US. A specialist in strategy, marketing, internet marketing and business development, Alexandra Marcoin first trained at the ESSEC (Higher School of Economic and Business Science) near Paris, before receiving an MBA from Stanford University (USA) in 2002.

In parallel with her business consulting activity, she collaborates with the Stanford University Graduate School of Business as a catalyst and Course Facilitator for its new program “LEAD Certificate: Corporate Innovation”. Alexandra Marcoin also teaches Digital Marketing to Bachelor and Master students at the IFM University in Geneva.

Alexandra Marcoin is also a pro-bono mentor for the EPFL Startup Mentoring programme in Lausanne.

2. Our values


Professionalism is not a notion with variable scope. We treat each project with the same level of attention, whatever the size of your company. Elixir Consulting commits to modest projects of a few thousand CHF, in particular for a first-time project, a start-up or a fledgling business, to projects that run to tens of thousands of CHF for established SMEs or the marketing departments of bigger companies.


Our goal is that you reach yours. When you call on Elixir Consulting, you are guaranteed that we will do everything necessary to satisfy your business needs and offer you real added value. Our analyses, presentations and recommendations are clear, concrete and precise. Above all, they can be put to immediate use.


We are motivated and proactive and we want you to succeed in your projects and reach your objectives. In order to devote our minds and energy to our clients, we choose to only work with a limited number of clients at any given time. This energy can also be seen over the course of time, because we work towards long term relationships with our clients.


We specialize in strategic analyses and recommendations, in general prior to implementation. On request, we are also happy to offer operational guidance. We are happy to work with your long-standing service providers, or help you to choose from among the best service providers to implement your projects.