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Design Thinking: intelligence for the twenty-first century
Design Thinking is a structured method of analysis and collaborative co-creation that’s focused on people and their needs, especially on the emotional level. It’s largely responsible for the success of Apple products, among others, and is taught at such prestigious universities as Stanford and MIT.
It is especially useful in the areas of processes optimization, cultural and organizational transformation, and product and service innovation.
Furthermore, it increases employee motivation, promotes collaboration within and between teams, and enhances organizational flexibility and responsiveness.
Design Thinking enables you to:
Provide long-term solutions to the problems faced by your customers and employees.
Reduce the risks associated with your new projects.
Make decisions based on factual information, rather than opinion.
Align your teams with shared goals and objectives.
Increase the motivation and engagement of your team members.
Rely on a structured methodology that’s easy to replicate.
